Magic Hour for iPhone: Photo Editing Meets Shopping

One of the main things I like about Instagram is the filters that it gives you to quickly tweak your photos. Well, Magic Hour for iPhone takes that concept a little further. And by a little, I mean A LOT.

Overview: Magic Hour is a $1.99 app that gives you numerous filters for you to edit your photos with. However, it does much more than this. You can also create your own filter and save it to use on whichever photos you want. But one of the main features that stands out about this app is the Filter Market. In the market you can browse through and download filters that catch your eye – and the best part is, they’re all free.

Details: When you open the app there are three main options: Take Photo, Photo Album, and Manage Filters. There is also a settings tab and a button to take you to the Filter Market. From the Take Photo button you can take a picture and then instantly edit it using the filters in the app. From the Photo album button you can edit a picture you have already taken. And from the Manage Filters button you can delete filters or add them to your favorites. When you are choosing a filter to edit your photo with, you can make your own using the photo you have chosen as a model: you see the original photo and another copy of the photo that has been put to your custom filter. This is a VERY handy and satisfying tool. When you make your own filter you can also upload it to the Market if you choose to. When you go to the Filter Market you see filters organized in three ways: Featured, Popular, and New. This makes it easy for you to find good filters and download them.

Pros: This is a very intuitive photo editing app that gives you many options while still keeping everything simple and to the point. It is very nice to have so many filters to choose from, and to have access to thousands more. The ability to make your own filter is also very well designed.

Cons: Sometimes the filter market can be confusing, and some of the filters might not be very good. It can also be difficult to decide which filter makes your photo look best. Other than that, there are no major flaws I have come across.

Worth the money? Yes. For only two dollars, this app provides a photo editing experience that is friendly to all users and all pictures. There is something for everyone in this app. There is also a lite version for those who like to try before they buy.

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